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Benefits Of Article Submissions For Hypnosis Sites
The online world is growing at an alarming rate, and this trend is set to continue for quite some time yet. Nothing has revolutionized our lives as the internet has done since perhaps the advent of the television. Many businesses have cottoned on to this huge global potential, and have poured massive resources into their online ventures. Hypnotherapists too have acknowledged this potential, and have quickly joined the clamor to have an online presence.
Some hypnotherapists sell their products on line, such as hypnosis CD’s, downloads, books, scripts etc. Others are content to use the web as an information resource for their practice, allowing people to look online for further information when they have read their business cards. Not only can owning a web site broaden a hypnotherapists’ client base, it can also give an increased credibility if they have a professional looking web site that displays their knowledge and experience.
What many hypnotherapists (and indeed people in most other markets) notice when they join this global phenomenon of seemingly endless potential, is that initially very few people actually visit their sites. You set up your brilliantly designed site, bursting full of great information and what happens? Not much. Visitors trickle in at best This can be both surprising and demoralizing when you consider that there are over 1.5 billion people online in the world, and the hours of time and money that you may have poured into this online venture.
In order to attract visitors you need to market your site. You need to tell people you are there. Even if you have a great site full of wonderful content, no one will know its there until you tell them. Just like you could be the greatest football player, singer or actor in the world, if no one knows about you, then the offers will not come rolling in.
One of the best ways to improve your online venture is to write articles, and submit them to popular article sites, particularly those in your niche. There are several benefits to writing articles to market your website.
It is customary for you to leave a bio and a link to your site at the end of your article. The link is very useful for two reasons. People may like what you have written and decide to click on your link to get to know more about you and your business. They will arrive at your site already with a positive perception of you, and may be more receptive to using your services and buying your products. Also search engines heavily regard links pointing to a site as indicting that it is a quality and trustworthy site. They send automated ‘bots’ all around the web, that go around adding up the amount of links you have pointing to your site. The search engines will then promote your site up their rankings the more links you have, giving you even more traffic.
Having many good articles floating around the internet can also help establish you as an expert in your field. It helps build up your trust and reputation, which can’t be all that bad for business. People will come across your (hopefully!) intelligently written articles and hold you in high esteem. Just think, people may even start quoting you within their own articles, and telling each other about you.
Many article submission sites allow people to use the articles you submit for their sites or blogs. Therefore if you write a good quality article, the chances are that other people will take your article and re-publish it on their sites and blogs, with your link and bio still attached. This helps you automatically build even more links to your site, and further enhances your reputation.
So why not give it a go? There are many great benefits to article marketing, it builds you direct traffic, helps you site rise through the search engine ranking, and is great for your reputation.
Perhaps I’ve left one of the greatest benefits until last. It is usually free! It doesn’t cost you anything, except the time it takes to write the article. This is free advertising that actually has many advantages over paid advertising. Customers will probably warm far more to a well written article offering them help, than a paid for banner or Adsense advert. They can almost feel like they know you when they read your contributions. Not only that, once you have written an article, you can potentially benefit from it for many years as new people discover it and read it, and new people continue to place it on their sites and blogs. So what are you waiting for?! You have nothing to lose and everything to gain!
Jon Rhodes is a clinical hypnotherapist from the UK. He runs the very popular HypnoBusters download site. If you would like to promote yourself online for free, then please click here to visit his hypnosis articles site.
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8. September 2009 at 7:33 PM
Nice post Jon
The majority of hypnotherapists, coaches and practioners of all kinds could do with learning how to really push themselves out there online more. In fact, most could do with marketing themselves better full stop.
It’s a sad fact that people who offer the priceless skills of caring and helping others are not always very good at telling others about it.
I think one of the most important points that you made was that the articles need to be of a good quality. They need to be passionate, informed and useful to the person reading.
It’s another good example of how you should learn to write/ talk about the areas and topics that you are skilled in and dedicated to working within. This love of the topic and dedication to your future clients success will shine through.
Some people simply write crappy articles to get search engine ranking and to create critical mass. This will never be a winning long term strategy. If it doesn’t excite you how can it excite the person reading it?
I believe articles are a fantastic way to hone your skills in crystalizing your own knowledge and who you are as a practitioner but written well and with a strong belief in your message and empathy for your client, they will serve you very well.
The bottom line, is your article language as passionate and clear and helpful as the language you use face to face with a client. If not, a little rework might well be in order.
Ed Lester
The Art of Optimism
10. September 2009 at 12:09 PM
Thanks Ed. There is too much of people writing for search engines, rather than writing for people. It seems that many people seem to spend too much time trying to trick the search engines instead of providing any real value. They try and write as many articles as fast as they can, whilst cramming in their keywords as often as they can. You may be able to con people into visiting a site, or looking at an article, but you can’t con them into revisiting your site or having a good impression of you. Like you say Ed, people can tell if you have passion in your work or not.
I think it’s far better to take your time and write 5 good quality articles that people will actually want to read, rather than 50 articles or regurgitated fluff that are no use to anyone. Remember with everything you write or do with your name and site attached to it, also has your reputation attached to it!
Jon
11. September 2009 at 3:38 PM
Hi Jon & Ed,
I couldn’t agree more with the both of you. In today’s fast pace world everyone is looking for the fast track. In terms of working online people are always looking for the newest SEO technique or how to increase page rank or let’s see how many keywords I can stuff in one article to the point where the article doesn’t make sense.
I was lucky on in my studies to learn a very important lesson. When it comes to marketing your services, products or image online it all comes down to two things. Credibility and Content is King. A good well written article will bring you much more traffic then a poorly written one just because people want to share good content with others.
Especially in the web 2.0 phase with all of the different social media such as Twitter, Facebook, Stumpleupon and more. People can deliver information in a way they never could. Think about this for a moment, do you want to be have 100′s of crappy articles or 20 to 30 high quality, provides value to people’s life type of articles.
Yes, it’s important to create a good title and use a few keywords here and there and write a good resource box, but only do that after you focus on quality, value and content. Great comments from the both of you.
To Your Success,
Joshua Houghton
12. September 2009 at 9:59 AM
Marketing any small business is always a challenge – but atleast the web has given everyone a level playing field, and the consumer access to much more information than ever before.
Well written articles and articles certainly help – without any need to worry too much about SEO etc
At the end of the day a good product and happy customers will ensure the success of a business – and the web makes this process more efficient than ever with social networking, web links and reviews etc
Yes – being web savvy helps, but it can’t replace the good old fashioned values that have always made successful businesses thrive and poor businesses rightly fail
13. September 2009 at 5:16 AM
Absolutely you need a good product that actually does what it claims, and good customer service in order to have a successful business in the long term. Getting repeat customers is the foundation, the backbone, of most successful businesses. However you need to get the customers in the first place, and generally speaking the more customers you get, the more successful the business becomes.
With the internet people just won’t much talk about a product or a site, unless it is exceptional, unique, quirky, interesting etc. You can be a great hypnotherapist with a very well run professional practice, and some great audio sessions for sale. As good as it might be, this just won’t capture peoples’ imagination and get too many tongues wagging. It has all been done before. The talk nearly always need stoking up in some way.
It’s an unfortunate situation but true. Businesses usually have to market themselves in some way in order to thrive. Quality products and services are usually not enough. Look at McDonalds for example. I know loads of places where I can buy a better quality burger for less money, yet these places remain small and unheard of, and the owners just about make ends meet. Why is McDonalds so popular across the entire globe? I don’t think it is their wonderful product or service IMHO.
I think a successful business should have both. It should provide a great quality product and service, and offer good value; but it should also let people know it is there. Don’t underestimate the need for a business to get noticed, it really can make or break it.
13. September 2009 at 8:16 PM
Jon a great article. Writing for people is important, however the real challenge is writing the right article for the right person (say that with a doughnut in your mouth). When putting pen to paper or finger to keyboard ask yourself two questions before you start.
1. Who is my audience?
2. What would they like to read?
I reckon that if you can answer question 1 then you are certainly on track to increase your presence on the web.
14. September 2009 at 4:49 AM
Very good point Andy. If for example you want to promote your latest therapeutic products, then you may want to write in more layman’s terms, in a way that someone without any prior knowledge of hypnosis can understand, and give them something useful to them, like a quick self hypnosis technique. If you are selling your advanced hypnosis training course, then you can write a bit more technically about hypnosis, and perhaps give away some more advanced tricks and tips away.
1. December 2009 at 2:39 PM
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