Comments on: The Benefits Of Article Submissions For Hypnosis Sites by Jon Rhodes

By: Jon

Jon — Sun, 05 Sep 2010 16:51:44 +0000

As others have said I agree 100% with your post, competition is always getter stiffer, you can’t make money by simply making a site and expecting people to automatically come to it.

Also by writing articles as stated for me the most obvious advantage is your increased perceived authority on the subject you write about which ultimately increases credibility.

By: Hypnotherapy Cambridge

Hypnotherapy Cambridge — Tue, 01 Dec 2009 18:39:52 +0000

Hi there, I have accidently found this blog whilst I’m browsing around online as I’m looking for some information on hypnotherapy and anxiety. It is a very interesting website so I have bookmarked this site and will come back another day to enjoy a more detailed look when I have more time.

By: Jon Rhodes

Jon Rhodes — Mon, 14 Sep 2009 08:49:16 +0000

Very good point Andy. If for example you want to promote your latest therapeutic products, then you may want to write in more layman’s terms, in a way that someone without any prior knowledge of hypnosis can understand, and give them something useful to them, like a quick self hypnosis technique. If you are selling your advanced hypnosis training course, then you can write a bit more technically about hypnosis, and perhaps give away some more advanced tricks and tips away.

By: Andy Mitchell

Andy Mitchell — Mon, 14 Sep 2009 00:16:40 +0000

Jon a great article. Writing for people is important, however the real challenge is writing the right article for the right person (say that with a doughnut in your mouth). When putting pen to paper or finger to keyboard ask yourself two questions before you start.

1. Who is my audience?
2. What would they like to read?

I reckon that if you can answer question 1 then you are certainly on track to increase your presence on the web.

By: Jon Rhodes

Jon Rhodes — Sun, 13 Sep 2009 09:16:50 +0000

Absolutely you need a good product that actually does what it claims, and good customer service in order to have a successful business in the long term. Getting repeat customers is the foundation, the backbone, of most successful businesses. However you need to get the customers in the first place, and generally speaking the more customers you get, the more successful the business becomes.

With the internet people just won’t much talk about a product or a site, unless it is exceptional, unique, quirky, interesting etc. You can be a great hypnotherapist with a very well run professional practice, and some great audio sessions for sale. As good as it might be, this just won’t capture peoples’ imagination and get too many tongues wagging. It has all been done before. The talk nearly always need stoking up in some way.

It’s an unfortunate situation but true. Businesses usually have to market themselves in some way in order to thrive. Quality products and services are usually not enough. Look at McDonalds for example. I know loads of places where I can buy a better quality burger for less money, yet these places remain small and unheard of, and the owners just about make ends meet. Why is McDonalds so popular across the entire globe? I don’t think it is their wonderful product or service IMHO.

I think a successful business should have both. It should provide a great quality product and service, and offer good value; but it should also let people know it is there. Don’t underestimate the need for a business to get noticed, it really can make or break it.

By: Tony

Tony — Sat, 12 Sep 2009 13:59:08 +0000

Marketing any small business is always a challenge – but atleast the web has given everyone a level playing field, and the consumer access to much more information than ever before.

Well written articles and articles certainly help – without any need to worry too much about SEO etc

At the end of the day a good product and happy customers will ensure the success of a business – and the web makes this process more efficient than ever with social networking, web links and reviews etc

Yes – being web savvy helps, but it can’t replace the good old fashioned values that have always made successful businesses thrive and poor businesses rightly fail

By: Joshua Houghton

Joshua Houghton — Fri, 11 Sep 2009 19:38:13 +0000

Hi Jon & Ed,

I couldn’t agree more with the both of you. In today’s fast pace world everyone is looking for the fast track. In terms of working online people are always looking for the newest SEO technique or how to increase page rank or let’s see how many keywords I can stuff in one article to the point where the article doesn’t make sense.

I was lucky on in my studies to learn a very important lesson. When it comes to marketing your services, products or image online it all comes down to two things. Credibility and Content is King. A good well written article will bring you much more traffic then a poorly written one just because people want to share good content with others.

Especially in the web 2.0 phase with all of the different social media such as Twitter, Facebook, Stumpleupon and more. People can deliver information in a way they never could. Think about this for a moment, do you want to be have 100′s of crappy articles or 20 to 30 high quality, provides value to people’s life type of articles.

Yes, it’s important to create a good title and use a few keywords here and there and write a good resource box, but only do that after you focus on quality, value and content. Great comments from the both of you.

To Your Success,
Joshua Houghton

By: Jon Rhodes

Jon Rhodes — Thu, 10 Sep 2009 16:09:21 +0000

Thanks Ed. There is too much of people writing for search engines, rather than writing for people. It seems that many people seem to spend too much time trying to trick the search engines instead of providing any real value. They try and write as many articles as fast as they can, whilst cramming in their keywords as often as they can. You may be able to con people into visiting a site, or looking at an article, but you can’t con them into revisiting your site or having a good impression of you. Like you say Ed, people can tell if you have passion in your work or not.

I think it’s far better to take your time and write 5 good quality articles that people will actually want to read, rather than 50 articles or regurgitated fluff that are no use to anyone. Remember with everything you write or do with your name and site attached to it, also has your reputation attached to it!

Jon

By: Ed Lester

Ed Lester — Tue, 08 Sep 2009 23:33:05 +0000

Nice post Jon

The majority of hypnotherapists, coaches and practioners of all kinds could do with learning how to really push themselves out there online more. In fact, most could do with marketing themselves better full stop.

It’s a sad fact that people who offer the priceless skills of caring and helping others are not always very good at telling others about it.

I think one of the most important points that you made was that the articles need to be of a good quality. They need to be passionate, informed and useful to the person reading.

It’s another good example of how you should learn to write/ talk about the areas and topics that you are skilled in and dedicated to working within. This love of the topic and dedication to your future clients success will shine through.

Some people simply write crappy articles to get search engine ranking and to create critical mass. This will never be a winning long term strategy. If it doesn’t excite you how can it excite the person reading it?

I believe articles are a fantastic way to hone your skills in crystalizing your own knowledge and who you are as a practitioner but written well and with a strong belief in your message and empathy for your client, they will serve you very well.

The bottom line, is your article language as passionate and clear and helpful as the language you use face to face with a client. If not, a little rework might well be in order.

Ed Lester
The Art of Optimism