If you are a regular reader here at my Hypnosis Blog you know that I took a trip to Virginia almost a year ago to work on a special project with my longtime friend and now business partner, Taylor Sherman. I flew up to Taylor’s home state so we could work on a Hypnosis Training Product. I stayed in Virginia for a little over a week and we worked non stop on this project. I mean, we took time to eat and things of that natural, but if I was going to pay to come up to Virginia I wanted to make sure we used our time wisely as Taylor did as well.
For the most part stuff turned out really well. We had a few set backs as they were to be expected, but nothing major. By the end of that week Taylor and I had completed our first Hypnosis Training product. It felt amazing, really amazing to take all the knowledge and experience in both of our heads and put them on film for the world to see.
Sometimes Things Don’t Go As Planned
Our goal in the beginning was to release the product within about a month or two after completing filming, but that just never happened. It wasn’t because we weren’t working on it or anything of that natural, but we had a setbacks with things such as editing, production and other issues related to the creation of the product.
Let me tell you this, if you think creating a product is easy then you haven’t really created a product. Digital products aren’t so bad, but creating a physical product takes a lot more work and requires a much steeper learning curve. We really didn’t want to come out of the gate with a digital product. There is nothing wrong with them, but for the most part people associate more value with a physical product. Plus, there is nothing like looking in your mailbox and seeing something you just ordered arrive. For the most part people love to receive packages. Heck, I know I do 
Another thing that sort of held us up is we kept finding little things wrong with product and improving them. Taylor and I are both big believers in credibility. We both have business backgrounds and they have trained us to put your best foot forward. I mean, if you create a crappy product you will forever be associated with that crappy product. Your name is on the cover and that is not a good way to build credibility.
When we decided to create this product we knew we were going to put everything we had into this project. We paid attention to all the little details. Stuff most people wouldn’t care about, but at the end of the day even if people didn’t like the information presented in our product they couldn’t say we didn’t put a lot of time and effort into this product. Plus, on top of all of this was we wanted to create something that our customers would love. Hell, if you paying your hard earned money you should get some actual value out of the course. Nothing worse then buying these $40.00 e-books which sell big, but deliver small.
After months of working we finally completed the project. What a great feeling to hold something in your hand that you created. This project took almost an entire year to complete, but in the end the result was worth it to us. So with a completed product in hand we moved on with our plans.
A Early Success, But Is It Enough?
I don’t have time to go into the story behind why we created this product, but you’re receive that answer soon enough. All you need to know at this second is that we were encouraged to create this product so we decided to offer this product to this group of people first. Taylor and I have a social networking site for anyone who enjoys Hypnosis, NLP and Personal Development called FreeHypnosisCommunity.com which we created a few months ago. So we decided to do a test launch just for the people involved in this network. We thought we would do average as this isn’t some cheap $20.00 product, but the end results were really amazing and quite shocking.
We sold more copies then we had ordered from our production company. In was a nice feeling to know people wanted something we put so much work into. So the orders went out and we received some really great feedback. The launch was quite successful and we honestly thought of just releasing it to the rest of the world, but after some carefully consideration we decided to wait. I know, more waiting…what could be better then that? I say that with tongue in cheek obviously. We decided we needed to provide even more value and that is what we did. We didn’t redo the course, but we did make a few slight modification.
It’s Time To Think Outside The Box
We finished making the changes and still thought to ourselves, how can we be different? How can we take the values that make us who we are and share them with the world. Taylor and I are both experts in online marketing and were going to do the usually. We were going to create a website, create a really long sales letter and place it on the internet. I know, it doesn’t seem like much but I promise you this method works quite well. Still, we felt our product deserved better then just some long sales page. I mean, this product is the collective knowledge of Taylor and me which we have worked on for a almost a year. This was more then a product to us. This was more then just another way to make money. This training product was like our baby in a strange way.
Take a moment and think about something in your life you worked really hard for. Maybe completing school or opening up your first practice or business. Heck, maybe even learning to drive. Can you remember those emotions? Those feelings of joy and happiness. Maybe I sound crazy, but this product contains my heart and soul. I can only hope if you are reading this post and decide to create your own product you care for it and put everything you have into it instead of just treating in as another way to make money. A product is an extension of yourself, simple and true.
So with all of that being said Taylor and me put our brains together and after a few weeks of going back and forth we finally knew how we would bring our product into this world.
TRANCED OUT Has Arrived
So, as you can tell from the title of this blog post and the story I’ve just told we are finally releasing our first product to the world called TRANCED OUT: The World’s First Instant & Rapid Inductions Home Study Course. That’s a pretty bold claim I know. We did the research and while there are a few DVDs out on the market, mainly from a few of our friends, but there wasn’t a COMPLETE Home Study Course on the subject.
This isn’t some let me just show you a couple of inductions and be done with you project. We take you beneath the surface of Instant and Rapid Inductions and share information that has never been talked about before. We can say this with confidence because we own pretty much every course on this subject. It’s not only important to learn the techniques, but even more important to learn why the techniques work in the first place. To learn the concepts, theories and processes that go on behind the scenes before the inductions ever take place.
Have you ever attempted a Instant and Rapid Induction and failed and wondered why? Did you do everything the course told you? It’s not enough to know how to do the induction, but you need to know why the inductions work and what goes on under conscious awareness.
To be an expert at something, to be a master of something you need to understand these concepts and techniques on an unconscious level before you can become completely successful with them on a conscious level. This is what our goal is for TRANCED OUT. We take you from the beginning to the end and then we even support you after the fact because a lot of people just need a little more support after the fact and we provide with TRANCED OUT. In the beginning we set out to make this one or two DVDs, but the end result was a total of 5 DVD’s.
TRANCED OUT is 5 DVDs, 2 Perfect Bound Manuals and a ton of bonuses from some of the biggest names in Hypnosis such as Adam Eason, Richard Nongard, Sean Michael Andrews, Reg Blackwood, Nathan Thomas & many more.
We Just Want To Provide A Lot Of Value
There will be no long sales letters, no hard sales pitches where we try and force you to purchase the product. We want to do something the Hypnosis World has never seen before and that is what we are doing with the release of our product.
We have decided to create a special product launch blog to celebrate the release of TRANCED OUT. This special blog is available NOW and will NOT offer you anything to buy. What you will get is a informative Welcome Video that will explain everything and more and from then on we will be posting a high quality, high value video or piece of content every single day for 2 weeks straight until the actually release date of TRANCED OUT which will be Jan 29th at 3pm eastern standard time.
http://www.hypnoticinductionsblog.com
The videos that we be getting posted are so good we could have packaged them together and sold them. These are actual videos you can watch and then immendiately go out and apply what you learned in the videos. On top of all of this we will actually be giving away a few copies of our Home Study Course completed free. Oh and to top all of this off we are giving away a special, nearly two hour long audio lesson on Troubleshooting Instant and Rapid Inductions which is available on the blog right now.
http://www.hypnoticinductionsblog.com
Why would we just give away a ton and I do mean a ton of free content? Simple. We want you to see the type of value we provide and how committed we are to releasing a quality product that actually benefits those who purchase it. Once again, this special Hypnosis Induction Blog is live right now.
As you will see we’ll put a lot of time, money and effort into this project and we think the results will speak for themselves. So if you love free stuff and even better, if you love high quality, high value free stuff then click the link below to get instant access to our special product launch blog.
http://www.hypnoticinductionsblog.com
To Your Success,
Joshua Houghton
Mon, Jan 18, 2010
Hypnosis Training, Inductions, Misc, Street Hypnosis