One of the biggest problems in our profession is finding good quality hypnosis certification in my opinion.

I have seen some pretty awful certification courses out there which hurts our profession more than it improves it. The simple truth of the matter is that in the Hypnotism Profession we don’t require a license to practice Hypnosis. Heck, to be honest we don’t even require certification, but in my opinion we should all seek to become certified or board certified. While it’s not required it shows other professions and our clients we care about our profession and want to be the best we can.

Nathan No Longer Sales This Course – Check Out His New Confident Hypnotist Program – Become A Confident Hypnotist

As I stated earlier the problem with our profession is that anything can be technically be a certification course as we have no governing bodies in our field. Still, if you take pride in what you do and respect this profession you should seek out some quality training. So this brings up the question than what is quality Hypnosis training? Well, that is sort of hard to answer in some ways as different people have different opinions.

What Makes A Quality Hypnosis Certification Course?

In my opinion a good hypnosis certification course should be more than just one darn e-book and should take you more than a day to complete. Now, something else to keep in mind that it’s not the length of the course, but the quality of materials.

For instance, do you learn the history of your profession or do you learn how to work with clients, different inductions, troubleshooting suggestions, confidence building, legal and ethics guidelines? Any good Hypnosis certification course should contain these items. Does your certification course detail some of the greats of our profession such as Dave Elman and Milton Erickson? Do you learn how to build rapport, establish yourself as an expert and more?

These are things I look for in a good Hypnosis Certification course. I’m certified through many of the top organizations in this business so I have a good idea of what to look for. Another thing you should look for is a actual test.

Most of these one e-book certification courses award you certification without any type of test and they never provide you support afterward and this is just sad. What is worst is some of these certification courses charge $500 to a $1,000 and don’t provide any type of value what so ever.

I know as over the years I have spent thousands on good courses, bad courses and down right awful courses. As someone who is always interested in learning new skill sets I’m always looking for a good course and I tend to be quite critically of Hypnosis Certification Courses out there.

Let’s Go Behind The Scenes

Well, recently my good friend, fellow hypnotist and guest writer Nathan Thomas has released an Hypnosis Certification Course to the general public. Since he is a good friend he sent me an early copy to review so he could get feedback from me and others which is a great way to increase the value of your product.

This is what anyone who is interested in going into the product creation department of our profession should do. Always seek feedback before releasing the course and make sure you provide tons of value. Why should we spent on our money on stuff that doesn’t provide us value?

It should always be a Win/Win situation as we give money and we receive value. Since I received the Hypnosis Certification Course early I thought it may be sort of fun to go behind the scenes a little of the creative process when creating a certification course. I was planning a traditional sort of review, but thought a behind the scene case study of a Hypnosis Training and Certification Course may be different and provide some insight for Hypnotists looking to create their own products down the road. I plan to give you tons of tips on creating products and the thought process behind them. How many Hypnosis Blogs take you behind the scenes into the world of Hypnosis Product Creation.

I highly recommend all Hypnotists think of themselves as authors down the road as it’s a great way to build credibility and increase your income. I myself, am working on a few different products which will be released down the road. So let’s take a small look into the release of this Hypnosis Certification Course by Nathan Thomas by doing a small behind the scene case study.

Age Is Just A Number, Isn’t It?

When I first received the certification course I have to admit I was quite proud of Nathan. He is a younger Hypnotist, but don’t let that fool you as he been studying since a kid and has studied with many of the same people I have. He has been personally mentored by Igor Ledochowski, Richard Nongard and many others. While he might only be 17 years of age he is well trained and a pretty darn good writer in my opinion as well.

I was quite impressed with the amount of work put into this Advanced Hypnosis Certification Course as it is way more than just a simple e-book. You can tell he has been working on this for a few months and maybe even longer. The creation of a product depending on the type you create can take a nice bit of time depending on the time you set aside for the project.

Unless you are a born writer most people have to write a little than take breaks and write again as it’s easy to develop a mental block sometimes. I recommend you break what you want to write down into different blocks and write about that topic rather than trying to write an entire book or home study course. You will find it easier to write and the process will go much quicker. Just a little tip for all of you writers out there.

Always Know What Your Outcome Is?

Now Nathan’s Certification Course consist of many different e-books, mp3′s and videos all covering different Hypnosis topics. He covers items such as Ethics, Safety, Inductions, Troubleshooting, Suggestion Formation, Building Rapport, Confidence, Self Hypnosis, Waking Hypnosis, What is Hypnosis, The History of Hypnosis, working with clients and issues and much more.

All of this stuff in my opinion should be covered in any good hypnosis certification course. Remember that it’s impossible to cover everything every Hypnotist should know in a course. Stuff will be left out as we can never know what everyone needs to succeed. Your goal in creating a home study course, book or whatever is to know in advance what your outcome is. What do you want people to get out of your course? Are you trying to provide a course on general hypnosis knowledge? Are you trying to cover a certain technique or area of hypnosis? All of this should be known before the creation of the product.

I remember in the beginning Nathan and I we’re talking about his project and he knew exactly what his outcome was for his Certification Course. He knew it would be impossible to teach everything needed to know about Hypnosis to everyone so he wanted to take the most effective techniques and skills that he and others found and place them in a certification course. He didn’t want filler material in his course, but he also didn’t want to just put advance techniques into his course.

So he included a basic foundation combined with more experienced techniques which would allow a beginner to acquire skills and thinking that usually come to Hypnotists who have been in the profession for a lot longer. Nathan knew his outcome for the course and I highly recommend you do too.

Are You Using The Power Of The Internet To Generate More Income and Less Expenses?

One of the best selling points of the course in my opinion is his section for Dave Elman and Milton Erickson. This is the first time I have really seen a certification course go in depth into the history of two of the greatest influences in our profession.Most courses mention them in the history and that is about it which I find quite depression. These are two of the greatest influences in our profession and the most we get in most courses in a small foot note? That just doesn’t seem right does it? These two Mp3′s are a in depth break down of these two great influences and goes into detail about there lives, training, techniques, views on hypnosis, training and much more. I’m very much into character profiles as you should be too. To be great you have to study with the greats and while Dave Elman and Milton Erickson have both passed away. This is the next best thing to learning and training with them.

Another important thing to consider when creating some type of product is the format on which it will be released. Nathan decided to use the power of the internet and make the whole course digital which is a smart move in my opinion. Why is the digital format such a good idea? Well, it allows for low overhead, which means product cost as you can create most of the stuff with a mic, recording software and a video camera. It also allows your customers to get instant access to the materials they paid for. No waiting times or sitting by the mailbox wondering when the mailman will drop off your new purchase.

Also, nowadays everyone lives by there computers or has some type of mp3 player which allows you to take your training with you to the gym or on a walk or listen to it at work or during a car ride. The Internet is a powerful tool and if you are not using it than shame on you Hypnotists. You are losing tons of money and you also know see why I blog. I’ll be doing some more post on Blogging, The Internet and other things to help increase your credibility and income as Hypnotists in the near future.

Why Feedback Needs To Be Painful So You Can Be Successful

As I mentioned earlier Nathan Thomas sent me an early copy of his Advanced Hypnosis Certification Course course for review and feedback. So why did Nathan do this? Why give away free copies to experts in the field? This is one advantage of digital products as no real overhead so you can send copies to other people for reviews and etc. This is critically as in the beginning phases your product is very rough and sometimes you need an outside perspective on your Hypnosis Training Product.

You should always ask for feedback from others who you know will give you truthfully feedback. Nathan knows that I will be very honest with him and if his product was shit I would tell him his course was shit. Truthfully feedback is important because how can you improve your product for your marketplace without knowing what needs to be improved. If you give your product to someone and they tell you it’s perfect they are lying. Seriously, every product has a issue or two and should be addressed.

It’s also a smart marketing move as in exchange for the free copy I would like you to give me a review. Review equals promotion as long as it’s a good review, but that is why you want the feedback so you can make your hypnosis product the best you can so you can get a good review, hopefully. So let’s get honest here and go a little more behind the scenes into the issues Nathan’s course had IN the beginning.

Nathan Thomas Makes A Few Mistakes

The first thing I noticed in the rough draft was a few spelling errors, but ones that M.S. Word usually misses. Nathan is a pretty good writer, but even software will miss spelling errors sometimes. I should know as M.S. Word misses stuff for my blog post to sometimes. Spelling errors are to be expected in a rough draft so no big deal there. The techniques and material in the course we’re really well put together and the examples of how to do techniques such as Instant and Rapid Inductions was well crafted. I would have liked to see some pictures or something of this part, but that’s just because I’m a visual person. Nathan had a nice bit of material, but I felt he could have included a little bit more for me. If your going to release a product it should be your best foot put forward in my humble opinion.

This leads me to the biggest feedback issue I had with his Advanced Hypnosis Certification Course Review. The overlooked area of pricing, which is the MOST important area to focus on. Nathan has already sold a couple of early versions to a few people at the price of $300.00 which to be honest I thought was a little high for his Hypnosis Training Course. Let me clear something up that I believe you should charge a high price for your training as a higher price is typically associated with higher value.

The problem is if you charge a high price, but the material and training doesn’t support the price. Now I’m not saying his training is worth it, but for a digital product and while he had a lot of material I still felt the price could be cheaper. So I let Nathan know I thought he could provide more value and charge the same price which may get some sales or provide more value and charge less which would get him a lot of sales. Nathan knows this as well, but sometimes as I mentioned you have to get an outside perspective as you can become to close to your project.

How A Training Course Went From Average To Great

Overall, my first review of his Advanced Hypnosis Training course was a good one except for the points mentioned above. I sent Nathan off an e-mail and let him know and from here on it’s up to Nathan. Remember, just because someone gives you feedback doesn’t mean you have to take the feedback as it may not fit within the guidelines of what he is trying to do, but if I know Nathan he would take the feedback, use it and come back even stronger, which is exactly what he did.  Nathan did like Emeril and Took It Up A Notch!

• 1. First, he went and edited every single item in the course and even added more to each section. All the audio was re-edited and more information was added to each section. He corrected all spelling errors  and even prepared an outline of the course so people know exactly what each section will give them and in what order to do the training. You wouldn’t believe the amount of Authors out there who skip this part. One of the most asked questions by customers is what order should I watch or listen to this program in? Seriously, this is one of the most asked questions.

• 2. Nathan added entire new sections such as a lesson on using hypnosis for entertainment and to top it off he got Richard Nongard, who is a very well known Hypnosis Training and Stage Hypnotist to contribute two audio programs valued at over $100.00 to Nathan’s course. One which is actually something new from Richard Nongard called Autogenic Training which is a advanced method of Self Hypnosis and Mediation which explores the mind body connection.This is a good move for anyone getting into the hypnosis training business. Bonuses are a great way to increase the value of your course and help promote other people. I’ll be doing a post on Joint Ventures in the near future as well. You won’t want to miss that post so subscribe to Rss to be notified when it’s posted. This is a strong move because now he can actually charge the price of $300.00 after the changes or he can lower it which builds even more value. This establishes trust with his readers which is very important.

• 3. Nathan did something I completely forgot to mention which was completely changing the sales letter for the Hypnosis Training Course. The sales letter is one of the most important items to get right as a good sales letter will get you tons of sales while an awful sales letter will get you no sales. Nathan took the funds he made from the sales and reinvested it into his business which is a smart long term move. His old sales letter was very hard to read and all over the place. The color isn’t the greatest either and to be honest I would have not been able to recommend this course with that sales letter. You can look at the old sales letter HERE You should always be carefully of what you recommend to others as it affects your repetition as well. Now his NEW sales letter is very well done and a 100 percent improvement over the last one and it can be seen HERE. Everyone should look at this sales letter to see how a good sales letter should be structured if you are selling an information product online. Physical products usually don’t require the same type of sales letter, but internet based products should ALWAYS have good sales copy.

• 4. Nathan Thomas took my advice and lowered the price of his Advanced Hypnosis Training. This is great because since he increased the value of his training and included a lot more stuff of value and lowered the price it increases the value in the eye of the customer. A strong position move and anyone into product creation should remember this point. Remember that Content is King. It’s all about value and the benefits the customer receives. We’ll get into his new price in a moment as I have some special to mention to all of you about this.  If you want to know more, but don’t want to read the rest check out the special offer below.

• 5. Instead of just offering one payment plan which was all the money upfront. Nathan decided to offer the course on a payment plan. This is critically for anyone selling a product because it gives the people the ability to enjoy the course and pay over time in case they don’t have the lump sum. Customers like choices and I know I prefer payments sometimes so I can put it on a credit card or something and have a lump sum available when I need it for something else.

• 6. Most Certification courses just give you a certificate, but Nathan Thomas is personally involved with each one of his customers and you speak to him directly to take the certification test. No sales person or hired gun, but Nathan himself and that speaks volume. This shows the customers you are personally involved in the program and not just some guru selling stuff. Now, I have to admit that his model is a good one to build trust and rapport, but if his business ever really takes off this business model may not work and  I would recommend you figure out another system to manage your time such as a mailed test or a assistant to help with this part. In the beginning though I don’t see nothing wrong with this. So yes, you actually have to take a test to receive your certification which it should be in my opinion.

Never Settle For Less, Only The Best

So overall I’m very impressed with the work Nathan put forth with this course. He took it from just being an okay Hypnosis Certification Course to a above average training course by the improvements he made overall.

Remember the course was already good, but the improvement of the product as a whole has a strong impact on the brand and the selling of that product. Never settle with your first draft and always, always strive to make each product you create the best possible as your products and training are an extension of yourself. Always know your outcome, work in small blocks, give tons and tons of value, make sure your price point is something the market will buy, do your research and keep in mind the entire image of the product and not just the quality within.

Is This Course Only For Beginners?

Before I wrap this up I want to let everyone know that I have NO problem in recommending this certification course to others. There is a lot of junk out there so it’s nice to finally get some quality. I think Nathan did a good job of taking Advanced training and expressing it in a way which will give teenage Hypnotist or people looking to get into this field with a strong foundation of basic training and advanced training.

Does this course teach you everything? No it doesn’t, but what it does do is gives you a strong overview and gives you the skills needed to began your path. This is a good solid course and since it’s digital I’m sure Nathan will be adding to it over time.

All Good Things Must Come To An End

Either way I hope you enjoyed this review and Behind the scene look into the creation of a Hypnosis Certification and Training Course by Nathan Thomas. I hope you all took advantage of the tips I placed through this behind the scene case study as It will help you to make a better product down the road. I know many Hypnotists looking to increase there income and credibility and product creation is a great way to do this.

Just remember to put your passion before money as people know when you are only out to make a buck. You must provide value before anything else. I am planning to do a lot more post in the future on building your business, product creation and how Hypnotists can use the internet to really increase there income in a way never thought of before. Please leave me some comments and let me know what you think as I love hearing from you. Remember we have to be business professionals first, than Hypnotists.

READ THIS BEFORE YOU LEAVE: Nathan Thomas has now officially took this product off of the market. His newest project The Confident Hypnotist can be checked out at the following link:

http://www.whatsonmybrain.com/confidence

Check Out These Other Great Hypnosis Posts:

• Nathan Thomas Calls It Quits
• How To Be an Expert Persuader In 20 Days Or Less
• Live Hypnosis Training with Nathan Thomas In Auckland New Zealand
• Age Regression Boot Camp: Learn From Matt Sison & Randy Shaw!
• The International Association for Teenage Hypnotists

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