Why Every Hypnotist Should Start An Online Business

by Joshua Houghton on October 28, 2009

Why Hypnotists Should Start An Online BusinessMarketing For Hypnotists

As most of you know over the last few months I’ve been posting more and more on the business side of being a Hypnotist. Since I come from a business background I’ve wanted to share insights, tips and techniques which can help improve your hypnosis practice or business. So far the response to these type of post have been really great and I have been receiving a lot of great feedback from fellow Hypnotists. Since the response has been good I’ve decided to move forward with another post dealing with taking your business online which I hope gives you something to think about in terms of growing your business and client base.

Now, if your a SERIOUS Hypnotist who wants to make the art of Hypnotism a profession then its critical to think like an entrepreneur. Most Hypnotists get into this profession to help people and seem to forget the part about making a profit. There is nothing wrong with helping people as I also got into this profession to help people, but I believe there is nothing wrong with making money doing something you love as long as you provide value to your clients or customers. The truth of the matter is how long can you stay in business, helping people if you can’t pay the bills of your business? That’s just something to think about.

An Online Hypnosis Business Is The Right Move

As you can tell from the title of this post my goal is to help you understand how critical and how important it is to expand your hypnosis business online. Anyone can have short term success, but long term success is what we really want because that means we have the power to keep going during the good and the bad. Having an understanding of business, marketing and an entrepreneur spirit is super important, but at the end of the day, in my opinion the key to having long-term success is to take your business online.

If you want to have long-term success you need to take your business online

 

The internet is one of the most powerful tools available for business owners today. The Internet allows you to take your business GLOBAL without ever leaving your house. Your reach and influence is 1000x more powerful then anything you could do on your own in an off-line fashion. Why help 10 people when you can help the whole world. Okay, you may not be able to help the whole world, but it’s not a bad dream is it? Some of you reading this article have thought about taking the online plunge, but something held you back. My goal is that this post will motivate you to take action because I think deep down somewhere in your loving, caring brain you know it’s the right move at this point and time.

Great Hypnotists Have Something In Common

I want you to take a moment and think of all the Hypnotists in our profession that stand out from the rest. When I take the time to reflect upon those Hypnotists I come up with names such as:

  • Gerald Kein
  • Tom Nicoli
  • Calvin Banyan
  • Adam Eason
  • Richard Nongard

Now, it’s quiz time here on whatsonmybrain.com and the question is beside all of these Hypnotists being great trainers, what else do they have in common? You guessed it. All of these Hypnotists have online businesses.Think of how you discovered most of the Hypnotists you look up today. I’m sure you heard about most of them from some online form of marketing or referral. These Hypnotists were smart enough to know that to be successful long term you have to get with the times and take action to combine the internet into your existing business somehow.

Google Replaces The Yellow Pages

The search engine Google has pretty much become the new Yellow Pages. People no longer need to scroll through endless pages as all they have to do now is just type in what they are looking for and within seconds they have instant results. Technology has spoiled many of us, myself included to the point where we want information FAST.  In many aspects, community has even moved online. Everything from Social Networks, Dating Sites, Online Classes, Watching TV and more.

Let me give you an example for a moment. Let’s say Sally wants to find a Hypnotist to work with for something as simple as a fear of snakes. Sally turns on the computer, starts her internet and goes to Google.com to search for a Hypnotist. She types in her area or state and then the word Hypnosis and then clicks the search button. Within moments Sally has some results right in front of her. She sees a Hypnotist located about 60 miles from her as that is the closet one Google can find. She scrolls through a couple of pages on Google and nothing.

So she decides to give this Hypnotist a call and books a session. She would prefer someone in her area, but this is the closet one in her opinion since that is what Google gave her back. Now, the funny thing is your office is just 15 min away from her house, but because your not online with a web-page, business or whatever this client never found you. You just lost a possible client, possible money and all the referral that could have come from her business. Will every  potential client seek out help in this fashion, no, not at all, but a lot will. Especially younger or middle aged people who are use to the internet.

Gerald Kein from the Omni Hypnosis Training Center has one of the biggest online Hypnosis businesses in the world. People discover and purchase his Hypnosis Trainings from all over the world. You heard me right, ALL OVER THE WORLD! People discover his site, find the product or service they want, click the purchase button and then he makes money and helps people while just sitting at home. This is a perfect example of leverage. Once you set up your site/online business it will always work for you with very little work on your part. You do the work once and it will make you money over and over again.

What Hypnosis Services Or Products Can I Sell Online

Now, this is assuming you have some type of service or product to offer. It’s not hard to create products to sell but it does take some time and energy. Now, you don’t have to create products to have an online business. You can just have a simple website which tells people about your hypnosis practice and how you can help them. I still recommend every Hypnotist have at least some type of product or service to sell. I hear you saying well, what about you Josh? Where is your product? Well, I actually have two products which are in the finishing stages which will be released within the next few weeks. Better late then never is what my mom always used to say.

Here are a few ideas of different services or items you could sell

  • Training DVDs
  • Audio Programs
  • Recordings
  • Consultations
  • Sessions – using Skype
  • Books
  • Home Study Courses
  • E-Books & More.

Those are just a few services or items you could translate into an online business. All it takes is some effort and some brain storming.

I Just Don’t Have The Skills To Start An Online Hypnosis Business

Now, I know your thinking this sounds great Josh and I can see the benefits of moving my business online, but I don’t know where to start as I don’t have the technical skills or knowledge to set something like this up. This is actually a very common concern and it’s a valid one. The truth of the matter is that starting an online business is not rocket science. It’s no different then learning a new skill. Think of it in terms of when you first got involved in Hypnosis. When you got started you didn’t know anything about Hypnosis, but eventually after some time you learned.

I highly recommend you seek out some good training in the field of starting and running an online business. Now, you know I’m going to provide you with some resources and tips so don’t worry. Don’t let the FEAR of not knowing something stop you from TAKING ACTION. I personally build and maintain all my online businesses and  yes, I have a few beyond this website and even beyond the niche of Hypnosis. Now, you got to remember I’ve been trained in business, management, marketing and online business and marketing. I know for a fact that not everyone will be cut out for building an online business themselves and that’s fine. It’s actually super simple and all you really need is a wordpress blog to get started. Start small and then make small improvements over time which yield big results.

For people who don’t want to mess with building a site and setting it up then don’t. I highly recommend you use a service called Elance.com which is a online company that allows you place a job online and hire people who respond to your job request. I’ve been using this service for years and it’s gold and it’s free. I have found employees, writers, editors, website designers and just about anything you need.

All you have to do is visit the site, post the job you need done such as building you an online store or website and then wait for people to bid on the job. Then you can hire them based on their bid and other items. Now this brings up another issue which is how do I know what to tell him I want? This goes back to what I said earlier. I highly recommend you get training in starting and running an online business as it will save you time, money and energy in the long run. I also don’t want you to worry because I’m about to give you access to a resource which could change your business and life forever because I know it changed mine and many other successful Hypnotist.

Learn How To Start An Online Business From One Of My Teachers

Now, we all know I didn’t start out with massive amounts of knowledge in the field of online businesses and marketing. Hell, I still learn new stuff every day. The only reason I know some of this stuff now is because of my background in business and marketing. I, like everyone else on this planet learned from other people. People who are where I want to be eventually. I’ve learned from a lot of them, but there is one teacher  I would like to recommend to all of you interesting in learning how to start and run an online business and his name is Eben Pagan.

Some of you may know the name, but I’m going to take a wild leap and assume most of you don’t know who this man is. Eben Pagan isn’t a hypnotist, but he is one of the leading online business trainers in the world and has trained some of the most successful people and many well known Hypnotists in how to start and run an online business. I would like to give you some of the names of Hypnotists he has trained, but those people may get offended that I gave that information out to the general public. Hell, to be honest, I may get some hate mail from this post because I’m sharing an insider secret here with all of you. Eben Pagan is very well known by the Hypnosis Gurus and I know many of them keep this guy a secret because they don’t want others to learn the same stuff and become their competition.

Please excuse me for what I’m about to say, but I think that is a load of Bullshit! If we want our profession to grow by leaps and bounds we should all help each other to become the best we can. There is plenty of clients to go around for eeryone.I’m sure most of them would be okay, but I rather not start an internet war. Either way, I don’t believe in hording information. I know Eben Pagan is a powerful business resource and I have no problem sharing that with all of you. Eben isn’t a Hypnotist, but he is an avid personal development student and teacher and he, himself has learned from some of the best. He was even recently featured and interviewed by Tony Robbins for a new make money online program that Tony has released.

Now, some of you may have noticed a mysterious banner on the sidebar of my blog recently that reads Altitude. This is one of many training programs by Eben Pagan, but it’s not available for sale right now or anytime in the future to my knowledge.

Eben only opens his training programs for sale once in a while and they are quite limited. The only way to get notified of their release is to join his newsletter which is a gold mine all in it’s self. I just wanted to bring this to your attention real quick before I get on with this post because it was one of the best investments I ever made hand down and I recommend you check it out in the future. The link and banner take you to a video page where you’ll meet Eben. Check it out by clicking the blue link below.

Eben Pagan Altitude Training

Now, back to the subject of building and running online businesses. I just got an e-mail from Eben Pagan the other day as I’m part of his mailing list and he is offering a BRAND NEW resource that is completely FREE which I think is going to help all of you going in the right direction.

Eben Pagan is starting up a brand new training program on how to start, build and run a new or existing online business for BEGINNERS. This program is called IGNITION which I thinks a pretty cool name.

http://www.ignitionstartup.com/CD808/

Eben is going to be putting on a free webinar, which is basically a teleseminar over the computer for anyone who wants to attend (Space is Limited of course)  He is going to be sharing all types of information such as starting an online business, running one, setting up mailing list, pay per click, creating information products and a lot more. So this would be an excellent chance to learn from one of the best for Free and to really see if an online business would be a good match for you. The stuff he teaches you should spark massive ideas for your hypnosis practice and business.

In Conclusion

It’s my hope that this post lights a fire under you and gets you motivated to take some type of action. Having a physical business is great and you can still be quite successful without being online, but going online along with your physical business is a smart move in my opinion, but you must remember that just because you start an online business doesn’t mean your going to explode with success overnight. Just like anything in life you must put time and energy into it. I can’t make you take my advice, but at least I’ve provided a few resources to help you along the way.

Don’t forget to sign up for the free webinar because space is limited and if I know Eben he is going to be giving away a lot of value and information. All you have to do is click the link below to sign up for the free webinar. It’s that simple…

http://www.ignitionstartup.com/CD808/

To Your Online Success,

Joshua Houghton, CH, CI

Check Out These Other Great Hypnosis Posts:

{ 8 comments… read them below or add one }

Joshua Houghton October 28, 2009 at 1:42 AM

Hi Donna,

To be honest it’s completely up to you. There are many advantages to starting an online business such as low cost. Still, nothing beats seeing clients one on one and learning from that experience. My advice would be to use the online business in combination with a physical office, but once again it all depends on what type of Hypnosis Business or Service you want to go with. If you could add more details then I could help you more.

To Your Success,
Josh

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Horatio Kaine October 28, 2009 at 9:58 AM

Thanks, Josh. Having recently made the plunge an going online with my hypnosis training blog and experiencing the benefits of having done so, I can vouch for the accuracy of this post! The internet is the greatest!

Josh, I look forward to more business tips. Keep em’ coming!

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ed lester October 31, 2009 at 3:49 PM

Great Stuff Joshua

Even online aside, just thinking of your practice as a business and embracing that idea rather than being almost ashamed is a very good start. I hope lots of your guys have read “The Hypnotherapy Report”
at

http://theartofoptimism.com

as it really puts this stuff into some real perspective.

Keep up the great work!

Ed

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Ben Clinch November 14, 2009 at 3:20 PM

It’s so true that more people can be helped by online hypnosis, self hypnosis and hypnotherapy businesses. I think the key to it is to deliver products with quality and integrity that your clients can benefit from and recommend.

I enjoyed your report Ed too. Great work.

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VelvetMallet December 1, 2009 at 10:03 PM

Hi Josh. Thanks for this great article. I’ve heard of Eben Pagan, along with some of the other guys out there. Man, he’s not kidding when he speaks of high level training. His cost is among the highest!

I’ve just started my own blog at http://www.ChampionMindSkills.com just under two months ago and I’ve been searching around for the best strategy for my blog. Are there any other resources that you’d recommend, either from personal experience or trusted referral?

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Joshua Houghton December 1, 2009 at 10:44 PM

Hi VelvetMallet,

Thanks for the nice words and it’s nice to see you found my blog. Yeah, I owe a lot to Eben Pagan as he really changed the way I looked at Business and Marketing. The guy is quite expensive and among the highest priced, but well, well worth it in my opinion. I recommend everyone at least sign up for his Free e-mail list as he gives a lot of great free stuff away on the list. To be honest, you can learn a lot from the free stuff. That is how I did it at first. I checked out his free material then when I knew his stuff was good I moved on up. Keep in touch with me and let me know what you think of his material over time.

It’s always great to see Hypnotists starting blogs and more importantly, high quality blogs. A lot of people just don’t get that a blog is a reflection of their business or themselves so if you put out weak material or just throw some sloppy blog up it can come back and bite you. It looks like your blog is coming along nicely and from what I read of your background on FreeHypnosisCommunity.com your blog should grow pretty well over time.

I actually have a coaching program for Hypnotists interested in starting a blog and blogging or just improving their web presence which you may be interested in, but I’m full at the moment as I only take two clients on at a time, but until then here is some advice that really helped me in the beginning.

1. Content Is King: Blogging takes time. If you expect instant success or an instant audience you should give up now. I’ve been blogging for years and it’s only in the last few that things have picked up. The key to really getting picked up by the search engines and building a strong audience is content. Content is King. Google loves high quality so just make sure each article you put out is good quality. This doesn’t mean every article has to be, but good content will go a long way. There are other tricks and techniques, but it would take me to long to explain in an comment. Maybe I’ll do a post on it soon.

2. Theme: The theme you choose is very important and It looks like your starting off on the right path. Woothemes has some of the best themes available. They look very professional and easy to customize. Another good one is Unique Blog Designs. They offer a few really nice ones as well. Your theme looks very clean and the logo is important. It makes your blog stand out. Nice work!

3. What Is Your Goal? I was looking at your blog and I would strongly suggest you determine your goal for your blog. If you already did this then your way ahead of where I was back then. This is something that I didn’t do in the beginning and to be honest it slowed me down. Ask yourself what is the purpose of your blog? Do you want to gain exposure, do you just love to write, do you want to make money? Nothing wrong with any of those models. Once you determine that it’s easy to move forward. So far it’s looking good Velvet!

4. Blogging Resources: As far as blogging resources I would highly recommend Yaro’s blogging mastermind program. It isn’t as expensive as Eben’sand it’s well organized. His free blog is also an excellent free resource and one of the best in my opinion. You can learn a ton for free and Yaro is a really nice guy. The only drawback is that Yaro writes from the point of view that you are in the blogging scene so sometimes it can get overwhelming, but still a good resource. His Blog Mastermind program has helped a lot of people go on to create powerful blogs.

Thanks for reading the blog and I’ll follow up with you by e-mail for some other stuff. I’ll bookmark your blog as I love reading blogs by other Hypnotists. Only two months huh? Nice work and look forward to seeing more.

Thanks,
Joshua Houghton

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היפנוזה December 4, 2009 at 12:30 PM

I will definitely look up the resources you havr mentioned here. thanks. i hope i will know ore about hypnosis

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Joshua Houghton December 4, 2009 at 6:00 PM

Hi Melanie,

Thanks for being a loyal reader. I love speaking with people who follow my blog and me. To answer your question my background is in business, management and marketing. I was heavily involved in those fields before becoming a Hypnotists. Beside Hypnosis my other passion is Business & Marketing, online and offline.

As I mentioned briefly in a reply to another person’s comment I have decided to start up a small coaching program. To be honest, I’ve been receiving request for one on one coaching for almost over a year now. I always thought it would be a good idea and a lot of fun, but for one reason or another it got put on the back burner. Due to some dealings made in my personal life a lot of my personal time has been freed up so I have finally have the time needed to focus on a coaching program.

Btw, it would be way less then Eben Pagan’s training as my fee would only be around $200-$300 total. Currently that fee includes 3 to 4 one on one calls with me where you can ask anything you like and we work together to take your blog, website or online hypnosis business to the next level.

At the moment this may change as I’m still in the planning phase at the moment…

So far, most of the request for coaching has been other hypnotists asking me to help them create and build their blogs and websites. A lot of Hypnotists are interested in blogging and building their online presence, but just don’t know where to start or go. So my coaching program will focus on helping Hypnotists with all of the online stuff such as…

Building a blog or website
Optimizing the blog or website
Marketing and promoting of that blog or website
Product creation and Marketing
Traffic Generation
SEO (Search Engine Optimization)
Making money using their blog or website
Building their online brand and credibility and a lot more.

It’s still in a rough draft phase, but it should be done sometime after the new year. I will only accept a minimum of 5 clients per month. I’m doing this to make sure each client get’s the proper attention they deserve. If you are interested just shoot me a message at the contact me page which can be found HERE

Thanks for being a loyal reader.

To Your Success,
Joshua Houghton

building their online brand, driving traffic, SEO and other things relating to online business and marketing.

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