Think about this for example – how can you help a lot of people to be as well off, if not better off financially, as they were a year ago? Quitting smoking would more than make up the financial defecit for many people – plus they benefit from the health improvement side as well. If you sell your service like this, you could see an increase in your demand for smoking cessation sessions, and an increase in success rates, as people have a stronger incentive to quit. Yes, got me thinking – thanks Josh!